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Dr. John Whitney. 1933-2013

Dr. John Whitney has long been credited with the vision of "wellness" as a natural extension of the chiropractic principle. His Guelph clinic, The Wellington Chiropractic Group, was the largest in Canada and served as the development and implementation sight for his unique approach to practice and patient management. The clinic owned by his daughter Rebecca for many years, continues to thrive. 

Strongly influenced by the work of Drs. Seyle, Simonton and Shealy, Dr. Whitney began working on a model of the doctor-patient relationship in the mid-sixties. Utilizing Maslow's work in identifying the hierarchy of needs, adding neurolinguistic programming and blending it with psychoneuroimmunology, Dr. Whitney developed a patient and practice management system that is still being taught to chiropractors today.  

After 30 years in practice, Dr. Whitney founded "Whitney Transition" which morphed into ChiroBizWizdom and has recently been updated to Practice Development Institute. These firms have always focused on providing emerging healthcare practitioners with outstanding patient management and success oriented business skills.  Dr. Whitney has personally helped over 5,000 individuals who have benefited from his guidance during their transition into practice. He has co-authored two books and written numerous articles.


The success stories of the clients he has ushered into chiropractic speak for themselves.  Some of his clients have gone on to be noteworthy leaders in chiropractic and significantly, positively, impacted our profession. 


Work was not work for Dr. Whitney.  It was always an extension and expression of all that he loved. An outstanding speaker, he lectured extensively throughout the United States, Canada, and South Africa.  We were so fortunate to be able to learn from such a consummate professional.

Dr. Whitney's interests expanded from organic farming to quantum physics,  and his desire to continuously grow and expand extended to sports as well.  In his early years, he was a competitive downhill skier and in his later years a competitive archer.  

Whatever he did, he did it with the memorable Whitney style - full on. 

All of his teachings will be available online for students, new graduates and others seeking knowledge in this field.


Dr. John Whitney 1933-2013

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